If Aristotle became your director of marketing, how would he evaluate your school’s website? As every student of rhetoric knows, Aristotle identified three modes of persuasion: logos, pathos, and ethos. Logos provides evidence and reasoning, pathos touches the heart with

We are delighted and honored that this fall, over 3,500 students at a wide variety of schools across the country will be using Paideia Graphic Design’s student planners. Most schools we worked with were affiliated with the ACCS, Great Hearts,

I (Patrick) divide my time between two roles. As an educator, I guide students through senior thesis projects, helping them choose great topics to research, write about, and defend during public presentations. As a graphic designer, I help school leaders

For most school administrators and assistants, graphic design work is not the best use of their skills and time. But most schools can’t afford to hire a professional designer every time they need something, so they end up doing it

As the school year draws to a close, it’s a great time for teachers and students to look back at all the great books they read. This is a great way to… ✔️ Share reading lists to your school’s website

Last week I came across this gem of a website, which reminded me of the sites I used to make in the late 90’s by coding HTML straight into a Notepad file. (Confession: my first attempt at a website, as

As one of newest Business Affiliates of the Association of Classical Christian Schools (ACCS), we are grateful for the opportunity to support and serve schools like yours. Our experience working with and even teaching in ACCS schools for the past

If you want to be effective at school fundraising, Development Director Gene Liechty says “you just can’t do away with print.” Here’s why. In his 20+ years leading fundraising and enrollment marketing at dozens of schools, Gene Liechty has leaned

As we enter the month of August and your school’s summer website updates are (hopefully!) being completed, don’t neglect to address two very common issues that are easy to overlook–but simple to fix, using the right tools. These problems are

Standard Cover Custom Cover Our student planners for the 2023-24 school year are almost ready to print and will be ready for the first day of school! We are excited to offer (1) Planners customized for particular schools, complete with

Does your school purchase student planners? We are designing one for classical & Christian schools with some great features: –  Weekly quotes from Scripture and from great authors –  Simple and elegant design –  Customized pages –  Sturdy binding, and

You’ve experienced the problem: you hire a photographer to take promotional photos for your school’s website and marketing materials. A handful of photos are ALMOST perfect, but sadly go to waste because: (1) They are the wrong dimensions, and no

This post has two completely different purposes–one has to do with Latin and one is about Photoshop’s new AI capabilities (a combination that probably doesn’t happen very often!). New Book Cover for Henle Latin Guide First, if you use or

Congratulations to the seniors at Cary Christian School, who are doing a PHENOMENAL job with their senior thesis presentations this year! Designing the posters and programs that advertise and celebrate the event required a few important design techniques that other schools

There’s a lot of great resources out there for how to create better PowerPoint presentations. For schools that value aesthetics, a compelling visual aid is an important part of effective rhetoric and good teaching. The book Presentation Zen totally transformed

“Homemade” is great for meals, but not graphic design. When it comes to programs for special events, many schools rely on designs put together by overloaded administrative assistants or parent volunteers. Students, parents, and grandparents often hold on to programs