Theoretically, school marketing and communications should be driven by the same principles of rhetoric and aesthetics that we already value in classical Christian schools.
But are they? Combining a theoretical and practical approach, Patrick Halbrook (Rhetoric Teacher & Graphic Designer) and Gene Liechty (Development Director & Consultant) share strategies for communicating truth, goodness, and beauty through school websites and print materials.
Delivered at the 2025 Association of Classical & Christian Schools conference (Dallas, TX).
