You’ve experienced the problem: you hire a photographer to take promotional photos for your school’s website and marketing materials. A handful of photos are ALMOST perfect, but sadly go to waste because:
(1) They are the wrong dimensions, and no amount of resizing or cropping will create the right height and width to fit them onto your homepage.
(2) Everything looks great EXCEPT that unsightly trash can or photo bomber, or the one student in the group wasn’t ready and is making an awkward expression.
Photoshop’s new Generative Fill AI feature can solve both of these problems remarkably quickly, making these photos usable after all.
Check out these two examples:
Photoshop’s new Generative Fill AI feature can solve both of these problems remarkably quickly, making these photos usable after all.
New developments in AI are prompting us to think harder about the practical and ethical questions involved: to what extent should AI be used for these sorts of photos? You clearly don’t want to misrepresent your school by using “fake” images in your marketing materials.
I’d love to hear others’ thoughts, but here’s my two cents: the best way to use AI is to generate the photo that SHOULD have been taken. In other words, don’t use AI to deceive or create something that doesn’t exist—instead, imagine you can go back in time and reshoot the photo in a way that all the subjects are doing what they’re supposed to be doing, the photographer has made sure the right things are in (or out) of the photo, and it’s zoomed in or out just the right amount. Select the photo that is ALMOST what you need, and make those small tweaks it to turn it into the photo that should have been taken.
I’d love to show you how this works with one of your own images. Do you have a photo with a requested modification you’d like me to do a test-run on? Send it my way for a free sample of what Photoshop Generative Fill can do!
